Choosing a Listing Agent

Choosing a broker to market your home for sale can be one of the most important decisions you can make. Very few people spend the time and effort they should to interview Sales Agents and compare services. Below are some of the questions you should ask your prospective listing agent. Better yet, just save yourself the trouble and call us!

1. Are you a full-time REALTOR?
2. Do you work with a partner (another REALTOR) or alone?
3. Do you have your own managing assistant?
4. Does your company have a nationwide, company-owned relocation network?
5. Will you provide a written guarantee?
6. Are you a (CRS) Certified Residential Specialist? Note: Only 4% of brokers in the country have achieved this.
7. Do you hold a Broker's license or only a Salesperson's license?
8. Are you a graduate of the REALTOR Institute (GRI)?
9. Do you have a college degree? If so, what is the degree in?
10. How many years experience do you have as a full-time professional Broker?
11. Do the agent(s) speak a foreign language? Spanish?
12. Do you market directly to other REALTORS?
13. How do you attract relocation buyers for increased exposure of your home?
14. How often will we talk regarding feedback on selling the home?
15. What % of the agents in your company are full-time Brokers?
16. Will the sign calls go directly to the agent, or a salesman unfamiliar with the home?
17. Will you supply customized flyers to market my home?
18. Will you put brochures in a brochure box out front to market to people driving by the home?
19. What is your listing to sale ratio (number of properties sold to number listed)?
20. Do you call all the agents who showed the home to buyers for feedback?
21. Do you have referral letters from past clients singing your praises?
22. Do you feel confident you can sell my home?
23. Will you put your marketing strategy in writing?

Next: Marketing Strategies

1. Sell that house!
2. Choosing a Listing Agent
3. Marketing Strategies
4. Closing Process
5. Closing Costs